Our story
I was attacked outside my home when Emma was 15.

It happened in broad daylight. A stranger. The kind of thing you think only happens to other people until it happens to you. I fought back. Emma ran toward me screaming instead of away. And then everything goes black in my memory - because I was knocked unconscious.
My 15-year-old daughter called 911 while I lay bleeding on the ground. She stayed with me. She told the police what happened. She was the brave one when her mom couldn't be.
I woke up in a hospital bed with injuries that healed. But the trauma - for both of us - didn't work on a timeline.
For months, I couldn't look at myself without feeling powerless. I'd been a mom who was supposed to protect her daughter, and in that moment, she had to protect me. The guilt was suffocating. The fear didn't leave. And watching Emma navigate the aftermath - seeing her jump at sounds, watching her confidence crack - was worse than my own pain.
We both went to therapy. We both had nightmares. We both had days where we felt like we were failing, like this thing had broken something fundamental in us.
But something else happened too.
In those darkest moments, we found each other differently. We started talking - really talking - about trauma, recovery, the way shame tries to isolate you. We realized that so many women carry invisible wounds. That the ones who speak about it aren't weak; they're brave. That healing isn't a straight line, and asking for help isn't giving up.
We looked for communities where women could share these stories without judgment. Where you could say "I'm not okay" and not be treated like you were broken. We couldn't find what we needed, so we decided to build it.
HerOwlie exists because my daughter was braver at 15 than I knew how to be. It exists for every woman and girl carrying something that doesn't show on the outside. It exists because healing happens when you realize you're not alone - and that the women around you have survived things too.
Today, Emma is stronger in ways that matter. Not because the attack made her stronger - trauma doesn't gift you anything. But because she chose to move through it, to speak about it, and to build something that might help another girl feel less alone.
You don't have to be okay. You don't have to smile through the hard parts. You don't have to minimize what happened to you or pretend it didn't change you. What you do have to know is this - you're not alone, and you belong here exactly as you are.
Welcome to the Owlie flock. We're so glad you're here.
Sarah & Emma
Founders - mother & daughter - HerOwlie